Assessment Rubric for Content Management



Assessment Rubric

Areas to be Graded

Web site Evaluation Rubric

ExcellentAdequateInsufficient
90% – 100%70% – 89%0% – 69%
Appearance

10 points

Web site is visually appealing and looks professional and well organized. Great choice of colors.Web site looks just ok. Could be improved with choice of colors, fonts, and organization.Web site does not look visually appealing. Poor choice of colors, fonts, and is messy looking regarding organization
Contrast

5 points

Excellent contrast between fonts and backgrounds. All words are easy to read.Able to read words, but contrast could be improved..Poor contrast. Words are difficult to read and blend in with background..
Font choice and size

5 points

Consistent fonts throughout Web site. Size is not to big or too small. No more than two font styles used in Web site.Font size is fairly consistent, but either one size to big or too small. More than two font styles used in Web site.Font sizes either too small or too big. More than 3 font styles used in Web site.
Headings

5 points

Excellent use of heading sizes and how they are formatted to pages.Heading could be improved upon. Not consistent with size or font styles.No headings or poor choice of heading sizes. Font style of headings does not match other fonts in Web site.
White Space

5 points

Excellent use of white space, which sets off images and writing.Either too much or not enough white space. Could be improved upon.Poor job with white space. Too much clutter or vast areas with no contents.
Images

5 points

Excellent use of images and/or other visual use of space. Images are optimized for speed.Too many images or not enough. Balance between writing and visual use of space needs improvements.Poor use of space regarding balance between writing and images or other visual use of space. Images load too slowly
Content

10 points

Web site effectively communicates desired message to audience.Web site does adequate job communicating message to audience.Content poorly written and does not communicate information well..
Content Management

20 points

Web site effectively communicates desired message to audience.Web site does adequate job communicating message to audience.Content poorly written and does not communicate information well..
Responsive

10 points

Web site effectively responds to different devices and screen sizes.Web site does an adequate job of responding to different devices and screen sizes.Web site has issues responding to different devices and screen sizes.
CSS and HTML

10 points

Excellent use of CSS and HTML easy to follow for next Web designerAdequate use of CSS and HTML fairly easy to follow. Could be improved.Poor or no use of CSS; HTML difficult to follow and poorly organized.
Added Design Features

5 points

Designer did a good job with minor design features to enhance look and feel of Web site. Good use of other technologies like JavaScript.Fair job with design features like line width, borders, centering/justify right/left.Poor job with design features.
Navigation

10 points

Excellent use of navigational tools. All hyperlinks for navigating work.Navigational tools could be improved, but adequate.Poor use of navigational tools. No consideration for navigating around site.

References

http://edtech2.boisestate.edu/frankm/EDTECH575/final_rubric.html